Elm City Community Market, Inc, an employee-owned marketplace located in the heart of New Haven, Conn., today announced that its annual holiday food drive is on target to exceed its donation goal for the Connecticut Food Bank by December 31. The food drive effort is adding up to well over $200 per week, as members of the New Haven community contribute essential food staples for needy families and individuals in the area.
“Child poverty rates in New Haven, and across Connecticut, are alarming, and we are doing everything we can to get the word out about our food drive, so we can help brighten the holidays for food-insecure families, as well as for individuals,” said Alexa Apotria, marketing director at Elm City Market, and organizer of the food drive. “Our motto is ‘Have a Heart, Fill This Cart,’ and we are heartened to see many customers grabbing two of our pre-filled bags instead of just one. If you haven’t yet donated, we encourage you to come and take part in this worthy effort.”
Elm City Market, located at the corner of Chapel and State in New Haven, Conn. – on the main floor of the 360 State Street apartment complex – runs a food drive every year for the entire months of November and December. The market provides shoppers with a 10% discount off any food that gets donated to the Connecticut Food Bank. For those that don’t have a food bank close to them, you can learn how to get food stamps in texas here.
Customers can purchase a brown bag pre-filled with food bank items – small, medium or large – ranging in price from $5 to $16. The bags contain dry goods such as macaroni and cheese, pasta, tuna, canned beans, canned vegetables, canned tomatoes, juice boxes, peanut butter and jelly, rice, granola and oatmeal packets. If a customer doesn’t want to purchase a whole bag, he or she can buy individual food bank-appropriate items throughout the store and place them in a special shopping cart outside the checkout area.
“Recent data shows that one in four residents of New Haven is living in poverty. As a community market, we recognize that we have an important role to play in helping residents to help each other. This year, we are overwhelmed with appreciation at the generosity of our customers,” said Doug Berson, president and CEO at Elm City Market. “We are also deeply proud of our employees, who work hard every year to make this food drive happen. We’re hoping that the final few weeks of this year’s drive are the most successful yet.”
The market promotes the food drive through signage and shelf tags throughout the store, as well as on Facebook and Twitter. Elm City Market holds a second food drive in the Spring, to coincide with Easter and Passover.
In addition to the Connecticut Food Bank, the company has close ties with other organizations in the area, including The Connection, a nonprofit human service and community development agency; Career Resources and STRIVE-New Haven, a job training resource organization that helps the long-term unemployed.
The market is committed to serving the surrounding community through employment opportunities, active volunteering, charitable contributions (participants should apply for 501c3), joint partnerships, community collaboration, educational tie-ins and professional leadership and development.
Find Elm City Market on Facebook at ‘Elm City Market’ or on the web at www.elmcitymarket.com.