24 Ave is a lifestyle brand like no other; created by women in recovery and dedicated to sobriety, it is the first company to offer products, from home décor, to jewelry, to tees and cards, that express a sober way of life, and offer inspiration based on the words of wisdom that those in recovery have come to live by.
In a chance meeting back in the winter of 2013, Francine, Lori and Kerri, came up with the idea to start the company. “Each of us has something to offer, and we view 24ave.com as a great way to connect with the millions of people, their families and friends, living in recovery or struggling with addictions,” Kerri says. “We wanted to create a website with beautiful products, in addition to networking, sharing our stories, and carrying the message of recovery.”
The company was created because there weren’t any gifts, t-shirts or jewelry on the market for “recovering addicts and alcoholics to find positive, well-designed gifts, accessories and housewares that promote recovery” to let them celebrate their recovery and sobriety. Sobriety is something you definitely want to celebrate. Starting with just a few design ideas, the ladies have now expanded the line to include journals, pillows, wall decor, and apparel.
The 24Ave.com ladies understood that as 1 in 10 US adults have recovered from drugs or alcohol, there needed to be something out there to remind them they aren’t alone. A gift of inspiration from a daughter to her mother who has been struggling, a card from a man to let his best friend know he remembered a 10 year sober anniversary, a personalized necklace with a sober date that you’ll always cling to—these are the moments that 24 Ave. is here for.
The 24ave products are great for people on your gift list this holiday season or anytime of the year. The quality of metals, leathers, charms, and designs used in the 23Ave jewelry rival those found in boutiques and your friends will be proud to wear them.